How long has it been since you last received a mail? It was not uncommon to receive a letter every week in the past. In the age of hyperconnectivity we are used to electronic communication: emails, Slack and Facebook messages. However, sending letters to clients can be a nice touch.
Consider these tips when designing your letterheads.
Bold Colors
In the past, there was a tendency to use more conservative colors. Bold colors are on the rise and can give your business a modern and forward-thinking feel.
If you’re having trouble figuring out what colors mean. Bright pink is a modern romantic color, while green usually represents an eco-friendly business. Yellow could be a sign of realism. Colors don’t necessarily have to match a white backdrop. Your letterhead can be layered with different colors.
Also, it is important to remember that creating a professional letterhead isn’t a job in and of itself. Your letterhead should reflect your brand.
It is a reflection of the values and messages that your company represents. Your brand includes your logo and slogan as well as your social media profile. Knowing your clients or customers in depth is key to building a strong brand. If you’re having trouble understanding your company’s branding, sit down with an expert.
2. Simple is Best
It is not uncommon for companies to try and outdo one another with complicated logos, when the simple logos are the most attractive. Apple’s logo looks like a black half-bite apple.
The apple represents desire, with the half-bite aspect representing Adam and Eve tasting desire for first time. Apple is a simple outline with little detail. Apple’s logo can be instantly recognized. Even something as simple and straightforward as capitalizing letters can transform a brand image. Facebook did this recently.
These letterhead examples will help you get started.
3. Do not be afraid to think outside the box
You can certainly think outside the box. Try placing your letterhead down the page, rather than at the top.
The letterhead can even be placed in the middle of a page, so that it’s the first thing the reader sees when the page is folded up to fit into an envelope. Perhaps the logo should be at the top, and the details at the bottom.
Consider Your company’s values before designing your letterhead
Simple letterhead formats are the best. A complicated letterhead design can overwhelm clients.
Consider how the letterhead style reflects your brand and values rather than just using a font that looks nice.
Check out our entire site if you want to learn more about letterhead designs.